From lash lifts to self-acceptance

My name is Esther Ras, the owner of Bio Lash.

At the age of 27, in 2023, living in the vibrant city of Rotterdam, I have turned my passion, with 8 years of experience as an eyelash stylist, into a mission: embracing your unique beauty.

At Bio Lash, it’s not just about lashes; it’s about building self-confidence and discovering the power of your own natural radiance. It all started with my belief that beauty comes in many forms and that everyone deserves to feel good in their own skin.

We asked Esther herself:

"Esther turned her struggles with autism and obsessive-compulsive disorder around and now runs Bio Lash. Bio Lash has a mission that goes beyond just improving eyelashes and eyebrows. Behind this brand is Rotterdam-based Esther (28), an entrepreneur with a story that inspires self-acceptance and empowerment."

Growing up with the many challenges of autism and OCD and the hidden struggles that shaped her life, Esther’s journey began that gave birth to Bio Lash. “Bio Lash is not just a brand, but a movement that encourages people to embrace themselves, including the ‘imperfections’ that make us unique.

The constant struggle with autism and obsessive-compulsive disorder has hindered Esther her entire life and made her insecure in many ways. Yet she persevered and after years of struggle found a way to embrace herself and her “imperfections”.

She learned to see the positive sides of her neuroses, such as her hyper-focus on one specific subject, and to use them appropriately: “We all know that little boy in class who is obsessed with trains; then I thought, eyelashes are my trains.”

After 8 years of experience as a lash stylist and running her own salon, Esther felt the urge to make a change. Early 2023, she launched Bio Lash, a brand all about boosting your confidence and embracing your natural look, with a little touch of glamour. The range is like an ode to your authentic self, from lash and eyebrow growth serums, at-home lash lift packages to eyelash dye and eyebrow gel.

Love for animals: Volunteering at the Animal Protection Society

Besides my passion for beauty, I have a big heart for something else: animals. Every week I can be found as a volunteer at the animal shelter in Vlaardingen, where I lovingly care for animals that deserve a second chance.

From cuddling to walking dogs, no day is the same! Nothing makes me happier than seeing dogs blossom and brighten up.

This volunteer work reminds me of the importance of care and patience, whether it is with animals, people or beauty. Bio Lash is all about natural beauty and self-love, and for me that includes the love of animals.

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